Typeface

Retail is used for headings
Poppins is used for text

Main font

The Skyro brand font allows for the addition of alternative stylistic forms to the body of the typeface as needed. For example, the letter "a" has a two-part and a single-part version. The latter can be used in a wide range of texts, creating a more cohesive typographic block

It is also necessary to take into account that when using uppercase type, it is necessary to align the height of punctuation marks using the ‘’case sensitive forms’’ function

For small typography, the standard tracking of 0% is used. In cases of small font sizes, tracking can be increased to 2% if necessary

To ensure readability of the text block, flexible line spacing is used for headings.

This value can be adjusted depending on the number and density of ascenders and descenders, as well as the reference to the baseline. Values are expressed as percentages and range from 95% to 110%. It is important to maintain a sense of lightness in the typesetting

Text proportions

For large headlines of 1-3 words, the ratio of large font size to logo is 2:1. The sizes of other text elements for such cases are shown on the slide.

For large headlines of 4-8 words, the font-size to logo ratio is 1.5:1. The sizes of other text elements for such cases are shown on the slide

For large headlines longer than 8 words, the font-size to logo ratio is 1:1. The sizes of other text elements for such cases are shown on the slide